You are required to avoid following mistakes if you want to make a most effective landing page design:
Lengthy Form Procedure – You should create short but relevant forms that are easy to fill and ask for most relevant info. Provide maximum easy usage and ask as less as it’s possible. It is recommended to gather info that is truly essential to carry out the transaction. A lengthy form or a form that doesn’t ask for relevant info can easily make your targeted audience to leave your page right away. This info perhaps is not worthy for you, but asking for unnecessary private info for the first time can turn out to be very odd for your targeted online visitors and they are more likely to leave your page and land on your competitor’s page.
Pop-ups – It is well distinguished fact that online visitors usually avoid or hate pop-ups or anything of such type. Most of the people have a knee-jerk response to shut down a pop-up as instantly as possible. This instantaneous irritation and the insight of a site as junk and unpleasant can make the targeted audience to reject your products and services that you are offering to them, even if it’s their desired product or service that they are looking for. They will move to any other site in this regard.
Flash These are more frequently visually persuasive and convincing, but they put obstructions for your targeted audience who want to instantly go through your site or your products and services. They waste their time by diverting their attention. Most of the people quickly skip the flash. Flash intros compel people to take another step prior to going through their desired info. It will be a pity if such flashes cause to reduce your targeted audience whom you have brought your page after much struggle.
Useless Headlines – Taking into account the fact that prospects are likely to spend around 2-3 seconds on a landing page, most effective and stimulating headlines are highly essential to convince your visitors to keep reading through your website content and to keep up their interest in your products and services. Many landing page designers don’t take headlines seriously. This attitude can cost you significantly in many ways.
Competent Content – Placing a number of offers, ads, and promotions on a single page can also affect the value of your landing page. Content must be unique, creative and easily readable and understandable.