If you have made a landing page design for the promotion of your products and services and build up an effective online marketing campaign, or you are planning to make a landing page design, then you may have gone through a number of tips and instructions by various professional regarding how to create a best landing page design and how to increase the conversion rate. However, not every guideline can turn out to be effective or can be considered as authentic. Therefore, you need to be careful while choosing and following the tips regarding landing page designs from different sources. Following are some most effective guidelines that will not enable you to have a very eye-catching and encouraging landing page design, but will also help to increase online traffic and conversion rate.
One of the most important features of a landing page design is a call to action (CTA) which is often goes along with a button that your online visitors click to start the procedure and explore the things what they are looking for. CTA buttons are required to demonstrate the action you need your online visitors to take. Some of the examples of call to actions are: ‘Schedule Review Now,’ ‘Join,’ ‘Submit’ etc. The button’s color is required to be the boldest of the color palette in order to come up with some chain of command. You can choose any color as per your choice but make sure that whichever color you choose, it must be darker such as dark red, dark blue, dark green etc. One of the most used colors in this regard is Red and green that is usually most suitable options that can be comfortably noticed and read by the online visitors. CTA button size and placement should also be tested to maximize your conversion opportunity.
After coming up with an effective call to action feature, you are required to test and track the landing pages. You should consider the multi-variate testing that is the procedure of evaluating a number of disparities against one another in an attempt to get the most effective combination for better outcomes. When it comes to having a most effective landing page for business purposes, you are required to look what functions better and what is not functioning if you really want to come up with an improved conversion rate.
There are many free tools that are usually suggested by the experts to observe visitor’s behavior. The free tools may include Live Ball, Website Optimizer and Google Analytics, in order to evaluate the landing pages.