3 authentic guidelines to make best landing page designs

If you have made a landing page design for the promotion of your products and services and build up an effective online marketing campaign, or you are planning to make a landing page design, then you may have gone through a number of tips and instructions by various professional regarding how to create a best landing page design and how to increase the conversion rate. However, not every guideline can turn out to be effective or can be considered as authentic. Therefore, you need to be careful while choosing and following the tips regarding landing page designs from different sources. Following are some most effective guidelines that will not enable you to have a very eye-catching and encouraging landing page design, but will also help to increase online traffic and conversion rate.

One of the most important features of a landing page design is a call to action (CTA) which is often goes along with a button that your online visitors click to start the procedure and explore the things what they are looking for. CTA buttons are required to demonstrate the action you need your online visitors to take. Some of the examples of call to actions are: ‘Schedule Review Now,’ ‘Join,’ ‘Submit’ etc. The button’s color is required to be the boldest of the color palette in order to come up with some chain of command. You can choose any color as per your choice but make sure that whichever color you choose, it must be darker such as dark red, dark blue, dark green etc. One of the most used colors in this regard is Red and green that is usually most suitable options that can be comfortably noticed and read by the online visitors. CTA button size and placement should also be tested to maximize your conversion opportunity.

After coming up with an effective call to action feature, you are required to test and track the landing pages. You should consider the multi-variate testing that is the procedure of evaluating a number of disparities against one another in an attempt to get the most effective combination for better outcomes. When it comes to having a most effective landing page for business purposes, you are required to look what functions better and what is not functioning if you really want to come up with an improved conversion rate.

There are many free tools that are usually suggested by the experts to observe visitor’s behavior. The free tools may include Live Ball, Website Optimizer and Google Analytics, in order to evaluate the landing pages.

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Why you need a separate landing page design

Ever website requires a home page or main page. A large number of online marketers usually ask this question that why one is required to come up with a separate landing page design for a website when they have very effectively working website. Another question that comes to mind is that why we cannot use the homepage as the landing page instead of making another page and spending so much time on that. As per today’s vibrant situation of the internet when you have to struggle for the promotion of your products and services in the immense competitive environment, a useful page is required to have a competitive edge over other competitors and make your landing page most flourishing and ahead of others in terms of quality and performance. Here I will demonstrate why we are required to have a separate page and which are the diverse conditions for making use of diverse landing pages.

Keep in mind that whole online and off page marketing are concerned about having a greater amount of traffic on the website. More the traffic on page more is the conversion rate. Once the visitors or customers land on a page, they are required to be completely involved in the page. They must be provided with a vivid sign of the purpose and the material on the page. What if they first land on a home page and not particularly created landing page. Homepage is usually created in a generic way and typically demonstrate about an organization. But the visitors or potential customers do not come with that intent, they have specific purpose which can be buying desired products or subscribing to any service. Therefore, a page that particularly describes people’s interest and encourages them to take a decision is always most useful and lucrative for a website or a business.

Just remember that the demands of the landing page design vary according to the different situations and competitive environment. The online visitors are directed towards your page through different sources such as blogs, articles, and social media networks; therefore, a different page is usually required where your targeted visitors will reach from those sources. It is recommended to have separate pages for targeted online visitors reaching from separate sources. In this way, you will be able to know efficiency of each source. Therefore, to accomplish landing page is continually a superior choice than normal home page.